Kitchenware Rebrand and Packaging Design
Chefs Atelier is a home kitchenware brand that emphasizes the fun and accessibility of cooking for people of all ages and skill levels. Our initial logo designs really played up this idea with playful, upbeat iconography and typography.
We refined the logo throughout the feedback process, and created a repeating background pattern to balance simplicity and playfulness. We tweaked the original color palette to better-match the new direction while still having a sense of familiarity.
- Details
- Client: Ross Stores, Inc.
- Studio: Graj+Gustavsen
