Graduate Thesis

The National Football League has been rumored for years to be expanding into the European market with a London-based football team. I took this premise as an opportunity to build a team's brand from the ground up, utilizing market research and audience feedback.

The brand identity went through many different iterations based on interviews with football fans in London as well as peer reviews. Final deliverables included a full brand style guide, team unveiling video, uniforms, banners, tickets, memorabilia, and various other promotional material.