Haven Well Within

The client had a clear vision for their brand, so the creative process was relatively quick with minor revisions. Early logotypes combined flowing lines and sans serif lettering. We paired it with a warm earth-tone color palette to emphasize the mix of fashion and nature.

Further iterations of the logotype removed the flowing lines and eventually landed on a mixture of upper and lower case geometric lettering. We simplified the earth-tone color palette, resulting in a combination of tea and forest greens.